CHIC URBAN SPORTSWEAR

Aurora Roots

Aurora Roots respects and believes in each of us, therefore hopes that everyone finds their real roots. When he finds it, he feels comfortable, warm and wants to dress in a same way. That’s why products are designed and shaped with inspiration from everyday life. Aurora Roots clothing can be worn for variety of purposes. Because we want to make everyone feel good, we use naming of each collection piece after one place on our planet. These places are connecting all continents, but initial point is from place Dobrova in Slovenia, which is the place from where Aurora Roots started to spread its roots.
Names of places that were used to name clothing in collection are:

  • DOBROVA,
  • DENALI,
  • ROME,
  • SERENGETI,
  • ELLA,
  • RIO,
  • DOHA,
  • MERZOUGA,
  • MILFORD,
  • MIAMI,
  • TAHITI
  • HONOLULU.


Go, find and expand your roots!